Press Clipping
Eljuri Launches Her Single Keep It Up

Eljuri is a singer, composer and exceptional Ecuadorian guitarist based in New York. She has visited Mexico on different occasions to participate in various stages within festivals and Book Fairs.

Her creative work and social commitment have been twisted in an obvious and organic way, further promoting her need to use music as an instrument of reflection and awareness, of solidarity and protest, with increasingly precise purposes. There are songs in her songs that highlight so concrete social problems with people with post-traumatic stress syndrome in their song and video Ya es Hora ; or Bang Bang is a piece violence and killings with firearms and lack of regulation in selling them.

Now, Eljuri is back in our country, where she performed at the Metepec Quimera Festival, to release her most recent creation entitled Keep it up / Sigue así, a song that was born as a solitary star and will shine without being part of any album , it will appear only digitally. Keep it up seeks to be a solidarity song and awareness before the political calendar of the midterm elections in the United States.
Keep it up / Keep it up and seek to inspire and motivate all those who are in long-term social struggles, those who have been looking for answers for years, relatives, justice and for all those who have made the struggle their day to day.

On the creative process of this melody, Eljuri comments: "The song came to me, as a gift of encouragement, for all the hours and efforts made trying to tell the truth in front of the class in power, it is a harangue to not give up and fight for social justice. I know that if we are more who fight against corruption and injustice, social change can go viral. "

Eljuri reaffirms her original sound with her funky guitar and her bilingual vocal riffs. Keep it up / Keep it up , she put it together with her team in New York: Alex Alexander on drums / percussion and Johnny Pisano on bass. It was recorded at Downtown Music Studios with Zach Hancock as the engineer in charge.
This 2018 has been a moving year for Eljuri : She participated musically in The Women's March in New York City, had a showcase at the Folk Alliance International in Kansas City. She returned to Canada for the third time, to then appear in London for the first time. Now she is in our country to surprise us once again.